Branding
Sculpt
Sculpt
Premium brand identity for a reformer Pilates studio, reflecting movement, flow, and serenity through soft lines and sophisticated design.
Year :
2025
Industry :
Health and Wellbeing
Client :
Sculpt Reformer Pilates
Project Duration :
4 weeks
The Brief
Sculpt needed a brand identity that communicated the elegance, serenity, and premium quality of their studio. The design had to reflect the fluidity and grace of Pilates, appealing to a clientele seeking an upscale wellness experience. The brief included creating a logo, visual identity, colour palette, typography, and brand assets that would capture the studio's personality, convey professionalism, and ensure consistency across all physical and digital touchpoints.
My Role
I led the full brand creation for Sculpt, from concept to final identity. This included logo design, typography, colour palette development, and visual asset creation. My role was to translate the studio's vision and values into a cohesive, premium brand system that communicates calm, flow, and sophistication, ensuring that every touchpoint - from signage to digital presence - reflects the studio's serene and upscale positioning.
The Approach
The brand was built around the core principles of movement, flow, and calm. Soft, flowing lines in the logo and visual language echo Pilates' graceful motions, while a refined colour palette and typography communicate premium wellness. Every element was intentional, balancing elegance and accessibility, to create a cohesive system that embodies the studio's atmosphere and audience.
The Outcome
Sculpt now has a polished, cohesive brand that immediately communicates serenity, flow, and a calming, aspirational experience for clients. From digital platforms to physical touchpoints, the brand establishes Sculpt as a premium choice in the Pilates market.
More Projects
Branding
Sculpt
Sculpt
Premium brand identity for a reformer Pilates studio, reflecting movement, flow, and serenity through soft lines and sophisticated design.
Year :
2025
Industry :
Health and Wellbeing
Client :
Sculpt Reformer Pilates
Project Duration :
4 weeks
The Brief
Sculpt needed a brand identity that communicated the elegance, serenity, and premium quality of their studio. The design had to reflect the fluidity and grace of Pilates, appealing to a clientele seeking an upscale wellness experience. The brief included creating a logo, visual identity, colour palette, typography, and brand assets that would capture the studio's personality, convey professionalism, and ensure consistency across all physical and digital touchpoints.
My Role
I led the full brand creation for Sculpt, from concept to final identity. This included logo design, typography, colour palette development, and visual asset creation. My role was to translate the studio's vision and values into a cohesive, premium brand system that communicates calm, flow, and sophistication, ensuring that every touchpoint - from signage to digital presence - reflects the studio's serene and upscale positioning.
The Approach
The brand was built around the core principles of movement, flow, and calm. Soft, flowing lines in the logo and visual language echo Pilates' graceful motions, while a refined colour palette and typography communicate premium wellness. Every element was intentional, balancing elegance and accessibility, to create a cohesive system that embodies the studio's atmosphere and audience.
The Outcome
Sculpt now has a polished, cohesive brand that immediately communicates serenity, flow, and a calming, aspirational experience for clients. From digital platforms to physical touchpoints, the brand establishes Sculpt as a premium choice in the Pilates market.
More Projects
Branding
Sculpt
Sculpt
Premium brand identity for a reformer Pilates studio, reflecting movement, flow, and serenity through soft lines and sophisticated design.
Year :
2025
Industry :
Health and Wellbeing
Client :
Sculpt Reformer Pilates
Project Duration :
4 weeks
The Brief
Sculpt needed a brand identity that communicated the elegance, serenity, and premium quality of their studio. The design had to reflect the fluidity and grace of Pilates, appealing to a clientele seeking an upscale wellness experience. The brief included creating a logo, visual identity, colour palette, typography, and brand assets that would capture the studio's personality, convey professionalism, and ensure consistency across all physical and digital touchpoints.
My Role
I led the full brand creation for Sculpt, from concept to final identity. This included logo design, typography, colour palette development, and visual asset creation. My role was to translate the studio's vision and values into a cohesive, premium brand system that communicates calm, flow, and sophistication, ensuring that every touchpoint - from signage to digital presence - reflects the studio's serene and upscale positioning.
The Approach
The brand was built around the core principles of movement, flow, and calm. Soft, flowing lines in the logo and visual language echo Pilates' graceful motions, while a refined colour palette and typography communicate premium wellness. Every element was intentional, balancing elegance and accessibility, to create a cohesive system that embodies the studio's atmosphere and audience.
The Outcome
Sculpt now has a polished, cohesive brand that immediately communicates serenity, flow, and a calming, aspirational experience for clients. From digital platforms to physical touchpoints, the brand establishes Sculpt as a premium choice in the Pilates market.