Branding
163Below
163Below
A ground-up brand identity for a slow-fashion label redefining everyday essentials for petite women, with elevated, timeless pieces crafted from natural fibres and designed with a considered fit.
Year :
2026
Industry :
Fashion and Apparel
Client :
163Below.
Project Duration :
5 weeks
The Brief
This was one of my favourite types of projects - a blank canvas.
Our goal was to create a clothing brand that felt premium yet approachable, quiet yet distinctive, and most importantly, made petite women feel genuinely seen.
The Approach
The identity centred on quiet confidence:
A restrained, sophisticated colour palette creates a warm and considered foundation, while deeper tones and subtle accents introduce contrast and personality.
Refined typography and understated details give the brand a distinctive edge without overwhelming its clean, premium aesthetic.
The name 163 refers to the 163cm cut-off for petite sizing, turning a functional measurement into a recognisable symbol of the women the brand represents.
A custom interaction between the “L” and “o” adds a subtle, recognisable detail that gives the identity its own character without demanding attention.
The Outcome
163below now has a considered, premium identity that speaks directly to a woman who has long been overlooked by the fashion industry. The result is a refined and understated brand with a clear point of view, rooted in quality, intentional design and a more thoughtful approach to petite dressing.
More Projects
Branding
163Below
163Below
A ground-up brand identity for a slow-fashion label redefining everyday essentials for petite women, with elevated, timeless pieces crafted from natural fibres and designed with a considered fit.
Year :
2026
Industry :
Fashion and Apparel
Client :
163Below.
Project Duration :
5 weeks
The Brief
This was one of my favourite types of projects - a blank canvas.
Our goal was to create a clothing brand that felt premium yet approachable, quiet yet distinctive, and most importantly, made petite women feel genuinely seen.
The Approach
The identity centred on quiet confidence:
A restrained, sophisticated colour palette creates a warm and considered foundation, while deeper tones and subtle accents introduce contrast and personality.
Refined typography and understated details give the brand a distinctive edge without overwhelming its clean, premium aesthetic.
The name 163 refers to the 163cm cut-off for petite sizing, turning a functional measurement into a recognisable symbol of the women the brand represents.
A custom interaction between the “L” and “o” adds a subtle, recognisable detail that gives the identity its own character without demanding attention.
The Outcome
163below now has a considered, premium identity that speaks directly to a woman who has long been overlooked by the fashion industry. The result is a refined and understated brand with a clear point of view, rooted in quality, intentional design and a more thoughtful approach to petite dressing.
More Projects
Branding
163Below
163Below
A ground-up brand identity for a slow-fashion label redefining everyday essentials for petite women, with elevated, timeless pieces crafted from natural fibres and designed with a considered fit.
Year :
2026
Industry :
Fashion and Apparel
Client :
163Below.
Project Duration :
5 weeks
The Brief
This was one of my favourite types of projects - a blank canvas.
Our goal was to create a clothing brand that felt premium yet approachable, quiet yet distinctive, and most importantly, made petite women feel genuinely seen.
The Approach
The identity centred on quiet confidence:
A restrained, sophisticated colour palette creates a warm and considered foundation, while deeper tones and subtle accents introduce contrast and personality.
Refined typography and understated details give the brand a distinctive edge without overwhelming its clean, premium aesthetic.
The name 163 refers to the 163cm cut-off for petite sizing, turning a functional measurement into a recognisable symbol of the women the brand represents.
A custom interaction between the “L” and “o” adds a subtle, recognisable detail that gives the identity its own character without demanding attention.
The Outcome
163below now has a considered, premium identity that speaks directly to a woman who has long been overlooked by the fashion industry. The result is a refined and understated brand with a clear point of view, rooted in quality, intentional design and a more thoughtful approach to petite dressing.