Branding
Prospr
Prospr
A community-led clothing brand built around progress, movement and the belief that every step forward is worth something.
Year :
2026
Industry :
Mens Activewear
Client :
Prospr
Project Duration :
3 weeks
The Brief
This one was always going to be about more than just clothing.
Prospr is built around community, movement and becoming a better version of yourself. The goal was to create an identity that captured that positive energy while still feeling young, wearable and strong enough to stand on its own.
The Approach
The identity was built around progress and movement:
The logo mark represents progress, resilience and continuing to move forward, reflecting the idea of strength through community and growth through movement.
Grain and gritty textures bring a raw, human quality to the brand, stopping it from feeling too clean or overly polished.
Lemony and Lake Blue bring the energy, balanced by a simple neutral palette that keeps the identity versatile and easy to apply across clothing.
Clean, modern typography gives the brand confidence, with Space Grotesk introducing a little more personality and a younger edge.
The Outcome
Prospr has an identity that feels positive, energetic and made to be part of everyday life. It’s a brand rooted in community but always looking forward, bringing the pursuit of progress to life through clothing.
More Projects
Branding
Prospr
Prospr
A community-led clothing brand built around progress, movement and the belief that every step forward is worth something.
Year :
2026
Industry :
Mens Activewear
Client :
Prospr
Project Duration :
3 weeks
The Brief
This one was always going to be about more than just clothing.
Prospr is built around community, movement and becoming a better version of yourself. The goal was to create an identity that captured that positive energy while still feeling young, wearable and strong enough to stand on its own.
The Approach
The identity was built around progress and movement:
The logo mark represents progress, resilience and continuing to move forward, reflecting the idea of strength through community and growth through movement.
Grain and gritty textures bring a raw, human quality to the brand, stopping it from feeling too clean or overly polished.
Lemony and Lake Blue bring the energy, balanced by a simple neutral palette that keeps the identity versatile and easy to apply across clothing.
Clean, modern typography gives the brand confidence, with Space Grotesk introducing a little more personality and a younger edge.
The Outcome
Prospr has an identity that feels positive, energetic and made to be part of everyday life. It’s a brand rooted in community but always looking forward, bringing the pursuit of progress to life through clothing.
More Projects
Branding
Prospr
Prospr
A community-led clothing brand built around progress, movement and the belief that every step forward is worth something.
Year :
2026
Industry :
Mens Activewear
Client :
Prospr
Project Duration :
3 weeks
The Brief
This one was always going to be about more than just clothing.
Prospr is built around community, movement and becoming a better version of yourself. The goal was to create an identity that captured that positive energy while still feeling young, wearable and strong enough to stand on its own.
The Approach
The identity was built around progress and movement:
The logo mark represents progress, resilience and continuing to move forward, reflecting the idea of strength through community and growth through movement.
Grain and gritty textures bring a raw, human quality to the brand, stopping it from feeling too clean or overly polished.
Lemony and Lake Blue bring the energy, balanced by a simple neutral palette that keeps the identity versatile and easy to apply across clothing.
Clean, modern typography gives the brand confidence, with Space Grotesk introducing a little more personality and a younger edge.
The Outcome
Prospr has an identity that feels positive, energetic and made to be part of everyday life. It’s a brand rooted in community but always looking forward, bringing the pursuit of progress to life through clothing.