Branding
Wrappily
Wrappily
A playful, colourful brand identity built around warmth, personality and the little everyday moments that make people smile.
Year :
2026
Industry :
Womens Loungewear
Client :
Wrappily
Project Duration :
3 weeks
The Brief
The name really set the tone for this one.
Wrappily immediately felt warm, cuddly and a little bit playful. The goal was to build an identity around that feeling, something full of positive energy that celebrated real, happy moments rather than feeling overly polished or perfect.
The Approach
The identity was designed to feel playful, human and full of personality:
The wordmark has a subtle interaction between the "a" and "p", with the "a" appearing to hold the shoulder of the "p", a small detail that brings a sense of warmth and connection.
Hand-drawn wiggles run throughout the identity, adding movement and an intentionally imperfect quality that keeps everything feeling fun and approachable.
A mix of vibrant colours and soft neutrals brings plenty of personality without becoming overwhelming.
Raela and Akmorn Grotesque typography balance expression with structure, creating a typographic style that feels playful while still clean and contemporary.
The Outcome
Wrappily now has an identity that feels as joyful as the name itself. Colourful, warm and a little imperfect, it has plenty of personality without trying too hard, basically, just positive vibes.
You can view the full brand card and brand guidelines here.
More Projects
Branding
Wrappily
Wrappily
A playful, colourful brand identity built around warmth, personality and the little everyday moments that make people smile.
Year :
2026
Industry :
Womens Loungewear
Client :
Wrappily
Project Duration :
3 weeks
The Brief
The name really set the tone for this one.
Wrappily immediately felt warm, cuddly and a little bit playful. The goal was to build an identity around that feeling, something full of positive energy that celebrated real, happy moments rather than feeling overly polished or perfect.
The Approach
The identity was designed to feel playful, human and full of personality:
The wordmark has a subtle interaction between the "a" and "p", with the "a" appearing to hold the shoulder of the "p", a small detail that brings a sense of warmth and connection.
Hand-drawn wiggles run throughout the identity, adding movement and an intentionally imperfect quality that keeps everything feeling fun and approachable.
A mix of vibrant colours and soft neutrals brings plenty of personality without becoming overwhelming.
Raela and Akmorn Grotesque typography balance expression with structure, creating a typographic style that feels playful while still clean and contemporary.
The Outcome
Wrappily now has an identity that feels as joyful as the name itself. Colourful, warm and a little imperfect, it has plenty of personality without trying too hard, basically, just positive vibes.
You can view the full brand card and brand guidelines here.
More Projects
Branding
Wrappily
Wrappily
A playful, colourful brand identity built around warmth, personality and the little everyday moments that make people smile.
Year :
2026
Industry :
Womens Loungewear
Client :
Wrappily
Project Duration :
3 weeks
The Brief
The name really set the tone for this one.
Wrappily immediately felt warm, cuddly and a little bit playful. The goal was to build an identity around that feeling, something full of positive energy that celebrated real, happy moments rather than feeling overly polished or perfect.
The Approach
The identity was designed to feel playful, human and full of personality:
The wordmark has a subtle interaction between the "a" and "p", with the "a" appearing to hold the shoulder of the "p", a small detail that brings a sense of warmth and connection.
Hand-drawn wiggles run throughout the identity, adding movement and an intentionally imperfect quality that keeps everything feeling fun and approachable.
A mix of vibrant colours and soft neutrals brings plenty of personality without becoming overwhelming.
Raela and Akmorn Grotesque typography balance expression with structure, creating a typographic style that feels playful while still clean and contemporary.
The Outcome
Wrappily now has an identity that feels as joyful as the name itself. Colourful, warm and a little imperfect, it has plenty of personality without trying too hard, basically, just positive vibes.
You can view the full brand card and brand guidelines here.